Marketing Services
Each Service Includes a Free Discovery Call
Zarpal Media Uses a Market-Based Pricing Strategy
At Zarpal Media, I begin with a free discovery call to fully understand your needs and goals. From there, I apply a "value-based pricing strategy" to determine a price that aligns with the value you place on the service. Unlike traditional pricing models focusing on production costs, my approach considers how much you perceive the service's worth and your willingness to invest in it. This ensures that the price reflects the value you receive, offering a fair and customized cost for the services you need.
To help you get started, I’ve provided a baseline price for each service to give you an idea of industry standards and what these services typically cost. However, because of my flexible pricing structure, we can always discuss what works best for your business, ensuring the final price is tailored to your needs and budget.
Marketing Services at a Glance
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Social Media Packages
Pick from a range of posting frequencies and services. Streamline your organic social media growth.
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Website Revamp or Build
Pick from a variety of packages at differing value-based price points. All packages are fully customizable.
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Marketing Plan & Strategy
Find the direction and voice of your business with a comprehensive marketing plan.
Social Media Plan:
Creating a social media plan as a service involves developing a comprehensive strategy tailored to meet a client's specific needs, aiming to enhance their online presence, engage with their target audience, and achieve their marketing goals. Below is a detailed framework for offering a social media plan as a service:
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Ideal for businesses just beginning to focus on their social media presence.
Review & Strategy Development: Assess the most effective channels and strategies for your brand.
Editorial Calendar & Weekly Themes: Structured planning for consistent content flow.
Post Writing & Content Creation: Tailored posts that reflect your brand voice.
Post Scheduling & Media Management: Automated posting for timely updates.
Tools & Routines: Essential tools and strategies to grow your social media presence.
Posting Frequency: 2 times a week
Average Price: $800/Month -
Great for brands looking to increase engagement and expand their reach.
Review & Strategy Development: In-depth analysis of the most effective social media channels and strategies.
Editorial Calendar & Weekly Themes: Consistent planning for content alignment and audience engagement.
Post Writing & Content Creation: Custom posts tailored to your audience and goals.
Post Scheduling & Media Management: Timely, automated posting to maximize reach.
Tools & Routines: Exclusive tools and tips to help build a strong social presence.
Social Media Report: A monthly social media report breaking down your analytics
Posting Frequency: 3 times a week
Average Price: $1,000/Month -
Perfect for established brands aiming for consistent growth and maximum engagement.
Review & Strategy Development: Full assessment of social media channels and strategies.
Editorial Calendar & Weekly Themes: Tailored, structured planning to ensure a consistent flow of relevant content.
Post Writing & Content Creation: Engaging posts that resonate with your audience.
Post Scheduling & Media Management: Optimized posting schedule to keep your audience engaged.
Tools & Routines: Advanced tools and strategies to optimize your online presence.
Social Media Report: A monthly social media report breaking down your analytics.
Posting Frequency: 4 or more times a week
Average Price: $1,200
Value-Based Pricing Starting at $800/Month
Website Revamp or Build
Offering a website revamp or build service involves a comprehensive approach to creating or redesigning a client's website to meet current digital standards, improve user experience, and align with the client's business goals. This service encompasses strategy, design, development, content, SEO, and ongoing support.
Included in the Service:
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We offer flexible pricing plans to accommodate businesses of all sizes:
Up to 5 pages
Responsive design
Basic SEO setup
Copy and Media Build
1-month free support
Average Price: $1,500
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We offer flexible pricing plans to accommodate businesses of all sizes:
Up to 10 pages
Template design
Advanced SEO optimization
E-commerce functionality
Copy and Media Build
3-month free support
Average Price: $3,000
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We offer flexible pricing plans to accommodate businesses of all sizes:
Unlimited pages
Fully customized design & branding
Copy and media build
Security package
6-month free support
Average Price: $5,000
Value-Based Pricing Starting at $1,500
Marketing Plan & Strategy:
Creating a comprehensive marketing plan and strategy for a client involves a structured approach to defining tactics and initiatives that align with the client's business goals. This plan is a roadmap to guide marketing efforts, from brand awareness and customer acquisition to retention and loyalty.
Included in the Service:
A holistic approach to your mission and vision
A document detailing Market Research, Competitive Analysis, Goals and Objectives, Marketing Strategies, Action Plan, Metrics and KPIs, Adjustment and Optimisation
Strategy brainstorming meetings
Implementation planning
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If you're looking for a professional marketer to create a one-time marketing document that you can implement in your business, this is the perfect solution.
This plan will serve as a clear and strategic roadmap to guide your marketing efforts moving forward. It includes a comprehensive breakdown of your brand positioning, target audience, key messaging, content strategy, recommended platforms, suggested campaigns, and marketing goals. You’ll also receive guidance on timelines, metrics for success, and tools to help track your progress.
Perfect for businesses looking for clarity, direction, and a jumpstart to strategic growth.
Average Price: $500
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If you’re looking for ongoing support to not only build your marketing strategy but also bring it to life, this monthly service is for you.
With this package, I don’t just hand you the plan — I partner with you to implement it. Each month, I’ll manage and execute key elements of your custom marketing strategy, including content creation, campaign rollout, social media management, email marketing, analytics tracking, and more. This ensures your business stays consistent, strategic, and aligned with your goals.
Perfect for business owners who want hands-on support, consistent growth, and the peace of mind knowing their marketing is in good hands.
Average Price: $2,000
Value-Based Pricing Starting at $500
Video & Photography Packages
Offering video and photography packages provides a comprehensive visual content solution tailored to meet clients' diverse needs. These packages can be customized to suit various project scopes and budgets, whether for corporate branding, event coverage, product showcasing, or social media content.
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Professional camera equipment
Drone for aerial shots
Full range of lenses for diverse shots
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Professional videography services
High-quality footage and post-production editing
Drone footage available
Custom video packages tailored to your needs
Contact Us to Discuss Pricing
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1-hour photoshoot
15 edited high-resolution images
Online gallery for downloads
1 location
Average Price: $500
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3-hour photoshoot
40 edited high-resolution images
Online gallery for downloads
Up to 2 locations
Creative direction & styling consultation
Average Price: $1,000
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Full-day photoshoot
80+ edited high-resolution images
Online gallery for downloads
Multiple locations
Average Price: $2,000
Value-Based Pricing Starting at $500
Non-Profit Marketing, Events, Fundraising, & More…
For the past decade, I have helped nonprofits secure funding, implement CRM systems, develop strategic fundraising campaigns, and organize online and in-person charity events. Through my Nonprofit Incentive, I offer these services at a discounted rate in exchange for a “donated services” letter.
If you are looking for a new brand identity, I work with a professional graphic designer to ensure you have all the tools you need for your brand and graphic design needs.
Testimonials from Happy Clients:
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Tesa Mendoza, Scientist & Conservationist
Without Zara, I can confidently say that I wouldn’t have been able to create a platform that truly meets all my needs as smoothly and efficiently as she did. She built the website of my dreams, transforming my vision into reality with her unparalleled creativity and expertise. From the very start, Zara took the time to understand my goals, and her ability to bring my ideas to life in such a functional and visually appealing way exceeded all my expectations. Before working with Zara, I struggled to convert my social media followers into clients. Now, thanks to the website she crafted, I’ve been able to seamlessly transition my 20,000+ followers to a professional, user-friendly domain that offers them access to all my services in one place. This platform has not only helped me launch my business but also improved my ability to connect with and serve my audience. Zara’s work has truly been the cornerstone of my financial success as a creator, and I couldn’t be more grateful for her services.
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Food Startup Help, Chef Kathryn Gordon
Zara works in a professional, diligent manner. She can organize and handle the posts creatively and independently and asks questions when necessary. We particularly like the analytic reports she helps review to make recommendations to reset our social media direction.
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Jerry Jennings, President, Emerald Forest Bird Gardens
Zara Palmer remade and greatly improved our website at Emerald Forest Bird Gardens. She was professional, efficient, and timely in all aspects of the service she provided. We are grateful for her assistance in making our image more attractive.
